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Unlock The Power Of Targeted Sign Design In St. Louis, MO

Unlock The Power Of Targeted Sign Design In St. Louis, MO

Targeted sign design helps St. Louis businesses get more out of their marketing budgets. Read on to learn the basics of targeted marketing, and find out how our custom sign design process helps St. Louis businesses get great results with any market segment.

What Is Targeted Sign Design?

Targeted sign design is about tailoring your marketing materials for a specific audience in order to improve the quality of interactions and engagements.

Targeted sign design requires a bit of extra work, and it generally won’t have the same mass appeal as more generic advertising, but it will speak to the heart of your chosen segments, making your message more distinct and meaningful to those most likely to buy your product or service.

To unlock the power of targeted sign design, the first thing you need to do is divide your audience into different segments. Market segmentation typically breaks down into four categories:

  • Geographic—As the name implies, geographic segmentation is about targeting people who live in specific areas. For instance, St. Louis sign buyers might want to target audiences from a particular township, like Rock Hill, Maplewood, or Webster Groves.
  • Demographic—Demographic segmentation is about breaking your audience down by different population characteristics, such as age, gender, family size, household income, occupation, level of education, or nationality.
  • Psychographic—Psychographic segmentation categorizes people based on psychological profiles that comprise personality traits, attitudes, personal values, lifestyles, and AIOs (activities, interests, and opinions).
  • Behavioral—Behavioral segmentation categorizes people based on behaviors, such as buyer readiness, brand loyalty, and user status.

If you need help with market segmentation, get in touch with our team.

Once you’ve segmented your audiences, you can begin to explore different targeting strategies, such as:

  • Leveraging color theory to target high household incomes with luxurious purple or sophisticated black designs.
  • Choosing natural and recycled sign materials to target environmentally conscious consumers.
  • Printing inspiring, high quality images of sporting achievement to attract healthy, active audiences to your gym or fitness equipment sale.
  • Driving custom vehicle wraps and graphics through St. Louis townships to target geographic segments.
  • And much more!

Targeting options are practically limitless, and our team unlocks them all for your business.

Unlock The Power Of Targeted Sign Design In St. Louis, MO

Targeted sign design is a powerful advertising strategy, yet 76% of marketers fail to use behavioral data to target customers, according to a report by AdWeek. Certainly, many business owners find it hard to assemble a full-scale marketing team. Even for those businesses that do have a marketing specialist, effective sign design may not be high on their list of priorities. Fortunately, Horizon Sign Company can be your marketing partner for all sign and graphics needs.

Horizon Sign Company is a one-stop shop for your targeted sign design, offering:

  • Unparalleled sign selection – We can design and produce signs and graphics of all types, shapes, and sizes, and we offer access to the collective capabilities of 330+ Signworld partners across the country.
  • 100% custom design – Whether you need to modify existing brand materials or create something fresh, our graphic design team is up to the task.
  • Branding consultations and marketing support – We’ve helped numerous St. Louis businesses perfect their sign design, for both general and targeted advertising purposes, and we can help you do the same.

Call 314-726-5500 or visit the Horizon Sign Company website to book a free consultation and get a quote on any custom sign design.


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