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ISA Buyers’ Guide: How To Find The Best Custom Sign Company In St. Louis, MO

ISA Buyers' Guide: How To Find The Best Custom Sign Company In St. Louis, MO

Signage is a business’s greatest marketing asset, so it has to be done right. To help you find the best custom sign company in St. Louis, MO, today’s post reviews the top 3 tips from the International Sign Association (ISA) sign-buyer’s guide.

Read on or call 314-726-5500 to get a free quote from our custom sign company in St. Louis, MO.

1.   Prioritize Design Skills And Sign Results When Choosing A Custom Sign Company In St. Louis, MO

Convenience, pricing, and turnaround time should all factor into your final choice of custom sign company, but at the end of the day, design quality is king!

“If your sign does not make people stop and shop, you will not be able to compete in our highly competitive and media-rich world,” writes the International Sign Association. “Skilled professionals understand how to get the consumer’s attention… [and] how to get the consumer to respond.”

There are more than 31,000 businesses actively competing for the attention of your audience in St. Louis, according to the 2018 US Census. Accordingly, if you want your message to stand out, you’ll need to partner with talented design professionals who have consistently delivered good results.

To assess the skills of the company in question, start by checking their online gallery (e.g. the Horizon Sign Company Gallery page). Ask yourself:

  • Do these signs stand out or blend into St. Louis’ competitive signscape?
  • What do these signs tell you about the business or brand in question?
  • Is the sign’s message clear at-a-glance?
  • Do these signs work with the architecture of the building?

If you need more sample work before you make your decision, consider asking the company where to find some of their finished signs around St. Louis. Seeing signs in person is ideal, as it shows you how they really look, without flattering angles or edits.

Give us a call at 314-726-5500, get a list of sign sites to see, and find out why so many St. Louis businesses trust us with their most important advertising asset.

2.   Look For Sign Longevity When Choosing A Custom Sign Company In St. Louis

When professionally designed and installed, signs are an investment, capable of generating big returns by driving sales, building brand authority, and informing your audiences about exciting promotions. Accordingly, the longer your signs last, the greater the potential return on your investment.

At Horizon Sign Company, we take pride in helping St. Louis sign buyers get more for their marketing money by creating signs that are “built to last, easy to maintain, and fully in line with all local and national codes and standards,” just like the ISA recommends. To that end, we offer:

  • Premium sign materials that keep your sign looking better for longer
  • Wide selection of highly durable sign types, built to last in extreme conditions
  • Complete sign maintenance and repair services to maximize the product lifespan
  • Weather-conscious sign and material recommendations to make sure your sign stands up to elements in St. Louis, MO

3.   Look For Sign Installation Services When Choosing A Custom Sign Company

“Signs are not typically a do-it-yourself project (unless you’re only adding a handful of simple interior signs),” writes the ISA.

Indeed, many sign installation projects require construction skills and even electrical connections, which cannot be completed without professional help.

Accordingly, unless you want to take on another expense, you should choose a custom sign company that offers full installation. This not only ensures your signage is installed safely, but also keeps your project in full compliance with the St. Louis Code of Ordinances. It also typically leads to better installation results, since the manufacturer will have more knowledge of the product in question, and easy access to any specialty tools.

At Horizon Sign Company, we offer full installation support with every sign order, and our team is fully licensed and insured for your protection.

Free Quote From A Trusted Custom Sign Company In St. Louis, MO

Call 314-726-5500 or visit the Horizon Sign Company website to start a free consultation with our custom sign company and receive a quote on any order.

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