Call Us Now 314-726-5500 Search

Research Review: The Undeniable Impact Of Yard Signs In St. Louis, MO

Research Review: The Undeniable Impact of Yard Signs in St. Louis, MO

You don’t need to purchase big-ticket signage to get big results from your on-premise advertising system. Today’s post reviews research on the undeniable impact of yard signs for business advertising in St. Louis, MO.

Read on to learn more, or call (314)-726-5500 to begin a free consultation straight away.

Research Review: The Undeniable Impact Of Yard Signs In St. Louis, MO

Custom Yard Signs Influence Local Audiences In St. Louis, MO

Whether you’re promoting a political campaign, an exciting sale, or a local event, yard signs work, and their low price and lightning-quick production time makes them the ultimate “entry-level” outdoor advertisements for new businesses in St. Louis, MO.

Highlighting yard signs’ potential for generating local impressions and influencing audiences, we recently shared the results of a 2015 research report for the journal of Electoral Studies, which found that political yard signs “increased advertising candidates’ vote shares” at the municipal, federal, and congressional level.

Custom Yard Signs Enhance Wayfinding Outcomes For Local Businesses

In a national survey conducted by the Lindner College of Business, more than 60,000 respondents indicated that they had driven by a business they intended to visit because their signs were too small, too sparse, or unclear (Kellaris, 2012).

If you think this might be happening to you, custom yard signs are a cost-effective solution, and their efficacy is borne out by new research by the Interdisciplinary Journal of Signage and Wayfinding. Therein, researchers compared the wayfinding behaviors of three groups—one using GPS navigational systems, one using paper maps, and one relying on local street-level signage. At the end of their study, the research team found that ”the local-signage-only group more accurately located landmarks” (Vaez et al., 2021, p. 32).

Custom Yard Signs Can Directly Increase Sales Revenue For Local Businesses

In one study by the Sign Research Foundation, titled “The Economic Value of On-Premise Signage,” researchers determined that the addition of a single on-premise sign yielded a sales increase of 5 to 15%. And while it is true that size matters for on-premise advertising—i.e. sign size was positively correlated to sales increases—even smaller, inexpensive yard signs produced measurable increases in both revenue and the total number of sales transactions.

Thus, if you’re looking to bolster your current sign system, without breaking the bank, yard signs make for a fantastic addition to any on-premise advertising system.

How To Order Custom Yard Signs In St. Louis, MO

Horizon Sign Company is a leading provider of custom yard signs throughout St. Louis and all the surrounding areas, including the communities of:

  • Brentwood
  • Kirkwood
  • Webster Groves
  • Richmond Heights
  • Clayton
  • Maplewood
  • Rock Hill, and beyond!

Remote yard sign design and nationwide shipping is also available for customers located outside of St. Louis, MO.

Research Review: The Undeniable Impact of Yard Signs in St. Louis, MOResearch Review: The Undeniable Impact of Yard Signs in St. Louis, MO

Enhance your on-premise sign system with cost-effective yard signs in St. Louis, MO.

To begin a custom yard sign consultation, and get a free quote on your order, you can:


Kellaris, J. (2012). Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study: A Longitudinal Update and Extension. Lindner College of Business / University of Cincinnati.

Vaez, S., Burke, M., & Yu, R. (2021). Understanding the Effects of Urban Form and Navigational Aids on Wayfinding Behaviour and Spatial Cognition. Interdisciplinary Journal of Signage and Wayfinding, 5(2), 22-37.

View Areas Served