How Do Indoor Business Signs Drive Sales?
When professionally designed, indoor business signs are an investment, not an expense—and they can generate quite a hefty return. Today’s post explains a few ways that indoor business signs drive sales for businesses in St. Louis, MO.
Read on or call 314-726-5500 for a free quote on any custom indoor business sign order.
Indoor Business Signs Inform In-Store Audiences To Drive Sales
A report by the Sign Research Foundation highlights the economic value of indoor business signs for businesses in St. Louis, noting their role as “silent salespeople.” Researchers found that 60% of businesses reported average sales increases of 10% or more by adding a single indoor business sign or updating their existing signage.
More often than not, these sales boosts resulted from consumers’ increased awareness of in-store promotions, new products, and value propositions.
If you’re looking for new ways to inform your in-store audiences about exciting offers, we can help. At Horizon Sign Company, you can choose from an extensive catalog of indoor business signs, all of which can be customized to convey your unique messages and promotions. And if you need help drawing customers into your store in the first place, we can help with that too! Check out our complete Sign Products page to learn more, or call 314-726-5500 to discuss your indoor business sign vision.
Indoor Business Signs Boost Brand Authority In St. Louis, MO
Building brand awareness and authority can accelerate and increase sales for any business, both by fostering better engagement with marketing materials (i.e. keeping your brand on the consumers’ “radar”) and helping you retain a loyal customer base. This in turn can help you reduce your overall advertising costs, driving down the amount you need to pay to reach potential buyers using other marketing mediums.
To build authority and awareness in this way, there are few better options than the humble indoor business sign. Research bears that out. In one study published by the Sign Research Foundation, surveys of 100,000 shoppers revealed that more than one-third of all consumers (34.5%) regularly make quality assumptions about a brand on the basis of indoor business signs. So if your indoor business signs are subpar, so too is your brand image! This echoes findings from a 2016 report by the Interdisciplinary Journal of Signage and Wayfinding (PDF download) in which researchers studied the way indoor business signs “serve as inferential cues and basis for thin-slice judgements about the businesses they represent” (p. 1).
If better branding is your aim, the Horizon Sign Company team can help. Check out the Horizon Sign Company Gallery page for an idea of what’s possible when you partner with us.
Free Quote On Custom Indoor Business Signs In St. Louis, MO
Horizon Sign Company is a leading provider of custom indoor business signs throughout Brentwood, Clayton, Webster Groves, Maplewood, Kirkwood, Richmond Heights, Rock Hill, and all the surrounding areas. We also offer remote design consultations and nationwide shipping for clients located out-of-state.
Call 314-726-5500 or visit the Horizon Sign Company website to book a free consultation and receive a quote on any custom indoor business sign order.Back