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Vehicle Fleet Graphic FAQ: All You Need To Know About ‘Billboards On Wheels’

Vehicle Fleet Graphic FAQ: All You Need To Know About ‘Billboards On Wheels’

If you’re considering buying vehicle fleet graphics for the first time, you probably have some questions, and if so, you’ve come to the right place. Read on to get answers to the 6 most common customer queries, or call (314)-726-5500 to speak directly with a vehicle fleet graphic specialist in St. Louis, MO.

Why Invest In Vehicle Fleet Graphics In St. Louis, MO?

If you’re looking to impress for less and launch your brand awareness to new heights, vehicle fleet graphics are a fantastic option.

Vehicle fleet graphics are not only inexpensive compared to custom bodywork and other off-premise advertisements, they’re also one of the most cost-effective advertising tools out there, period!

This is not marketing hyperbole; there is a wealth of research out there highlighting the effectiveness of vehicle fleet graphics, some of which we have summarized in previous posts, but in brief:

  • 97% of drivers recall seeing vehicle fleet graphics on the road, compared to only 71% of drivers noticing expensive billboard advertisements (Williams, 2009).
  • Vehicle fleet graphics are approximately 50-times more cost-effective than television advertisements, and about 7-times more cost-effective than traditional on-premise signs (3M, 2008).
  • A single intra-city truck adorned with vehicle fleet graphics can generate “30,000 to 70,000 daily impressions” (Hubbard, 2003).

Compared to custom bodywork, vehicle fleet graphics also last longer, and they’re easier to remove or alter after the initial installation.

To learn more, check out our previous post on the value of vehicle fleet graphics, or call (314)-726-5500 to speak directly with our team.

What Kind Of Designs Can I Create For Vehicle Fleet Graphics?

At Horizon Sign Company, you’re only limited by your imagination. Everything is 100% customizable, and logo design services are available in-house.

We also offer a number of proven templates that you can use to jumpstart your design. Select any colors, swap in your logo or high-resolution images, and add your unique copy, while leaving the design minutiae (e.g. composition, use of negative space, visual hierarchy, etc) up to us.

And if you’d prefer to start from scratch, our talented graphics team are here to support you every step of the way.

Vehicle Fleet Graphic FAQ: All You Need to Know About ‘Billboards on Wheels’

Anything is possible with your vehicle fleet graphics—call (314)-726-5500 to get the full scoop!

What Vehicles Are Suitable For Vehicle Fleet Wraps?

No matter what type of fleet you command, we can help you transform your vehicles into impressive mobile billboards.

That said, vehicle fleet wraps are not suitable for:

  • Soft, rubbery materials on your vehicle, such as window moldings or seals
  • Unpainted or plastic components on the body of your vehicle, like bump stripes, plastic bumpers, and door handles
  • Porous, heavily textured surfaces
  • Damaged, chipped, or rusty surfaces

Beyond that, just about anything’s possible!

Vehicle Fleet Graphic FAQ: All You Need to Know About ‘Billboards on Wheels’Vehicle Fleet Graphic FAQ: All You Need to Know About ‘Billboards on Wheels’

Vehicle fleet graphics can be applied to just about any means of transport, from buses to trucks and trailers, to low-speed planes and trains and more!

How Much Do Vehicle Fleet Graphics Cost?

The price of your vehicle fleet graphics will depend on graphic size and vinyl grade, as well as the complexity of the design and installation and the total number of vehicles involved in your order. To get a free quote on your vehicle fleet graphics,  call (314)-726-5500.

How Long Do Vehicle Fleet Graphics Last?

With proper maintenance, you can expect your vehicle fleet graphics to last upwards of 5 to 7 years. In that time, the average vehicle fleet graphic will generate more than 80-million impressions (3M, 2008).

How Do I Maintain Vehicle Fleet Graphics?

Vehicle fleet graphics are very easy to maintain, requiring no more than a wipedown whenever they appear dirty, or at most, a gentle handwashing with a mild detergent and non-abrasive brush. You can learn more about how to maintain your vehicle fleet graphics and wraps here.

Get A Free Quote On Vehicle Fleet Graphics In St. Louis, MO

To get more of your questions answered, and get a free quote on any custom vehicle fleet graphics, call (314)-726-5500 or fill out our online contact form to request a callback at your convenience.


Hubbard, R. (2003). Investment analysis: Measuring the value of vehicle wraps. ARD Ventures.

Williams, D. (2009). The Arbitron National In-Car Study. Arbitron Inc.

3M. (2008). Taking you places with Fleet Graphics. 3M Graphics Market Center.

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