Indoor Sign Buyer’s Guide: 3 Popular Options For In-Store Displays

If you want to bolster your indoor sign system, but you aren’t sure where to begin, today’s post is for you.

Read on to learn 3 popular options for in-store displays that work with limited space and a small budget, or call (314) 726-5500 to start a free indoor sign consultation in St. Louis, MO.

Indoor Sign Option #1: Transform Your Windows Into Engaging In-Store Billboards

What if you could erect a larger-than-life billboard inside your store to engage shoppers, without taking up any space, having to acquire a permit, or paying an arm-and-a-leg?

That is what you get when you use window film and graphics to transform plane panes into eye-catching indoor signs.

We carry a variety of window graphics suitable for indoor sign applications, including:

• Opaque, inward-facing window graphics to add privacy, reduce glare, and help control temperatures while you spread your marketing message
• Perforated, inward-facing window graphics to engage in-store audiences without blocking your view
• Window lettering in all shapes, sizes, colors, and fonts

Window graphics aren’t just for outdoor ads! If your business is blessed with a windowed facade, contact our team to explore window graphics and films suitable for indoor sign applications.

Indoor Sign Option #2: Impress Your Guests With Custom Lobby Signs

Although they aren’t designed to drive sales directly, lobby signs play an important role in branding and enhancing customer experiences, both of which contribute to big-picture sales boosts.

In fact, according to researchers at the Interdisciplinary Journal of Signage and Wayfinding, lobby signs are absolutely key for effective marketing communication, and they greatly influence customers’ first impressions of your business (Kellaris & Machleit, 2016). Since lobby signs are among the first things customers see upon entering your building, they are frequently used as the basis for “thin-slice judgements” about your brand (Kellaris & Machleit, 2016, pp. 3-5).

Lobby signs also help customers identify the next customer touchpoint, directing visitors to receptionists or sign-in areas, so they can get on with the purpose of their visit, instead of wandering around the lobby waiting to be helped.

If you’re looking for cost-effective lobby signage to bolster your indoor sign system, look no further. We carry a wide range of options, including high-quality wall graphics for those seeking better brand impressions on a budget, and our team is standing by to take your call.

Get in touch with our team to explore your lobby sign options in St. Louis, MO.

Indoor Sign Option #3: Drive Impulse Purchases With POP Signs

In a recent study by Brigham Young University, researchers determined that:

• Point of purchase signs increased the likelihood of impulse purchases by approximately 70%
• Regularly priced items with point-of-purchase signs outsold clearance items without signage by 18%

Point of purchase signs come in a wide variety, with multiple installation options offered at different price points. They can be wall-mounted, floor-mounted, hung from the ceiling, fixed to aisles, and more, meaning that anyone can take advantage of these sales-driving signs, even with limited space and a budget.

Explore Your Indoor Sign Options In St. Louis, Mo: Book A Consultation

To schedule a free consultation and explore your indoor sign options with our team, call (314) 726-5500 or fill out our online contact form.

References

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

Back