Custom Channel Letter Signs: Outshine The Competition In St. Louis, MO

Channel letter signs are fully illuminated, three-dimensional displays that give your business big brand authority and unparalleled visibility by day or night.

To help you make the best decision for your sign system, today’s post reviews research and real-world examples highlighting their benefits for local advertising, wayfinding, and business branding.

Read on to learn more, or call (314)-726-5500 to begin a free consultation with our team.

Bring Your Brand Message To Light With Channel Letter Signs

Channel letter signs are illuminated, which not only makes your business visible after dark, but also helps you outshine the competition by day. This is borne out by several studies—for example:

• A recent meta-analysis of sign studies by the Interdisciplinary Journal of Signage and Wayfinding found that luminance and contrast were the two most important elements for outdoor sign conspicuity (Bullough, 2017; Freyssinier et al., 2006).
• A 2017 report by Lighting Research & Technology found that illuminated signage scored significantly higher on the legibility index during daytime viewing, helping brand messages get read faster and more often.

If you’re interested in bringing your brand message to light, get in touch with our team!

Build Big Brand Luster With Professional Channel Letter Signs

Google, Samsung, and Starbucks are three very different companies, but they have two things in common: they’re all leaders of industry, and they all use channel letter signs.

Channel letter signs are not unique to these three brands, either; in fact, they’re one of the most popular options for franchises and Fortune-500 companies throughout the United States, and their ubiquity with big brands has led consumers to associate channel letters with quality products and services.

If you’re looking to build big-brand authority and convey quality at-a-glance, channel letter signs fit the bill. And with our selection of cost-effective materials at your fingertips, they fit the budget too, even for small businesses.

Stand Out With One-Of-A-Kind Channel Letter Sign Designs

Differentiating your business from the competition starts with your sign design. After all, the majority of consumers use storefront signs “as inferential cues and basis for thin-slice judgments” about unfamiliar brands, according to the Interdisciplinary Journal of SIgnage and Wayfinding (Kellaris & Machleit, 2016). Accordingly, if your signage looks the same as your competitor’s, some consumers could write your business off as more of the same.

One-of-a-kind sign designs are more visually interesting, too, which makes them more likely to catch eyes and grab attention. This phenomenon is widely studied. For example, in one report by Frontiers in Psychology, researchers found that novel signs were far more effective at “breaking through advertising clutter in a competitive media marketplace,” whereas repeat images and derivative designs tended to get overlooked (Zhou et al., 2018, p. 471).

If you’re looking to stand out from the competition and generate more impressions, our custom channel letter sign designers are here to help. Ditch the tired templates and derivative designs—we offer a wide range of channel letter sign products, all of which are completely customizable, and our in-house design team can help you make any vision a reality.

Get A Free Quote On Custom Channel Letter Signs In St. Louis, MO

To explore our channel letter sign options and get a free quote, you can:

• Call (314)-726-5500
• Email contact@horizonsignco.com
• Fill out our online contact form

References

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

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