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Building The Backbone: Custom Business Signs For Small Businesses In St. Louis, MO

Building the Backbone: Custom Business Signs for Small Businesses in St. Louis, MO

Today’s post highlights how our team is building the backbone of the economy with affordable custom business signs that get brands noticed. Read on or call (314)726-5500 to book a free custom business sign consultation straight away.

Horizon Sign Company: Rebuilding The Backbone With Custom Business Signs

According to a 2019 report by the Small Business Administration (SBA), small businesses account for approximately 44% of economic activity in the United States. Rightfully known as the backbone of the economy, small businesses also create two-thirds of new jobs and deliver nearly half (43.5%) of our gross domestic product.

Tragically, the pandemic resulted in the permanent closure of roughly 200,000 small businesses during its first year, and many more have followed suit. But now it is time to rebuild, and whenever your business is ready, Horizon Sign Company is here to help.

Time and time again, research has shown how custom business signs play a critical part in the success of small businesses. For instance, in the past, the International Sign Association has described signage as a small business’ #1 marketing asset, responsible for upwards of 50% of their local customers.

Now, with COVID-19 having disproportionately affected independent businesses compared to franchises, small business owners will need to rely on eye-catching custom business signs to regain lost ground.

“If small retail businesses are to compete with franchises, they must communicate a vibrant, alternative message through graphic identities,” states researchers Fontaine & Bradbury in a report by the Interdisciplinary Journal of Signage and Wayfinding. “Although they lack the enormous budgets that large franchise stores spend, by carefully researching and applying attractive brand messages on their signs, small independent retail establishments should be able to utilize the same graphic design techniques used by larger companies.”

Since the start of the pandemic, Horizon Sign Company has been helping to maintain business continuity with a wide range of COVID-19 signage, and now, as St. Louis continues its reopening plan, we’re ready to help rebuild the backbone of Missouri’s economy with affordable custom business sign solutions and event/marketing consultations.

How To Order Custom Business Signs In St. Louis, MO

Ready to order custom business signs to make the most of St. Louis’ reopening?

Horizon Sign Company is here to help. We offer an impressive variety of custom business signs, and everything is completely customizable. As a one-stop shop, offering end-to-end sign solutions under one roof, we can also save you time and money on your next sign project, while getting you consistent and professional results across the entire sign system. Whether you want to refresh your logo, reproduce existing brand materials in eye-popping color and stunning high-resolution, or create something brandnew, our team is up to the task!

To place your order, submit your artwork instantly on our website, or call (314)726-5500 to begin a free custom business sign design consultation with a member of our team.

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