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3 Reasons To ‘Go Pro’ With Commercial Sign Companies In St. Louis, MO

3 Reasons To 'Go Pro' With Commercial Sign Companies In St. Louis, MO

Why partner with commercial sign companies rather than do it yourself? Today’s post lists 3 reasons St. Louis business owners opt to go pro.

Read on or call (314)-726-5500 to start your free consultation with our commercial sign company in St. Louis, MO straight away.

Why Go Pro With Commercial Sign Companies In St. Louis, MO?

1.   You Want To Make A Stronger First Impression

Whether you realize it or not, your signage says a lot about your business.

In a 2016 report for the Interdisciplinary Journal of Signage and Wayfinding, authors James Kellaris and Karen Machleit concluded that consumers frequently use signage as the basis for “inferential cues and thin-slice judgments” about local brands. Thin-slicing refers to an “effortless, automatic process that takes place without conscious deliberation,” whereby people form lasting impressions about people, places, and things – including your business – ”at a glance” (Kellaris & Machleit, 2016, p. 8).

Existing research supports these findings. In one survey of 100,000 American shoppers, Kellaris (2012) found that over a third (34.5%) of consumers regularly make quality assumptions about businesses “on the basis of clear and attractive signage.”

Home-printed or handmade signage might get your message across in a pinch, but it won’t win you many favorable first impressions. After all, who’s going to be impressed by a few lines of Times New Roman on an 8.5” x 11” sheet of paper?

If you want to make a strong first impression, it’s time to get in touch with a local commercial sign company.

2.   You Want To Light Up Your Brand Message

Whether or not your business operates after dark, illuminating your signage is a great way to stand out in St. Louis’ crowded signscape. But ask yourself: when was the last time you saw somebody illuminate homemade or hand-printed signage?

Going pro with commercial sign companies gets you access to a wide range of lighted signage, eliminates the risks of amateur electrification, and ensures proper luminance to avoid any issues with both local sign code and legibility due to irradiation.

3.   You Want To Steer Clear Of Sign Code Violations

As we touched on in the previous point, most permanent business signs require permits, and they must all be designed, installed, and illuminated in compliance with the local sign code, under threat of fines and possible misdemeanor charges.

Whether you want a list of exempt sign types, help with permitting, or simply the peace of mind that comes with knowing your sign system is fully compliant, it’s time to call a local commercial sign company.

Book A Free Consultation With A Commercial Sign Company In St. Louis, MO

Horizon Sign Company is a locally owned sign shop that proudly serves Brentwood, Richmond Heights, Webster Groves, Rock Hill, Clayton, Maplewood, Kirkwood, and all the surrounding communities in St. Louis, MO.

Call (314)-726-5500 or fill out the short contact form on the Horizon Sign Company website to book your commercial sign consultation and get a free quote on any custom order.

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