A Guide To Choosing The Right Outdoor Business Signs In St. Louis, MO
The right outdoor business sign can be your company’s beacon to potential customers. At Horizon Sign Company, we understand that choosing the perfect sign is crucial for making a lasting impression. Here’s a comprehensive guide to help you make an informed decision.
What are outdoor business signs? They are more than just identifiers. They are a vital marketing tool that helps in creating brand awareness, driving foot traffic, and establishing your community presence. A well-designed sign can communicate your business’s values and attract your target audience.
Types of outdoor business signs:
- Monument signs: These are freestanding structures, usually at eye level, making them easy to spot from the road. They are perfect for businesses that want a strong, professional presence. These signs can be made from various materials, including stone, brick, and metal, offering durability and a classic look.
- Channel letters: These signs are versatile and highly visible, especially at night. These three-dimensional signs can be illuminated from within, making your business stand out even in low-light conditions. They are ideal for shopping centers, retail stores, and businesses that want to make a bold statement.
- Pylon signs: These signs are also known as pole signs. They are elevated structures that can be seen from a distance. They are commonly used for businesses located near highways or busy streets. These signs provide excellent visibility, making them a great choice for shopping plazas and office complexes.
- Awning signs: These signs combine functionality with branding. They provide shelter from the elements while displaying your business name and logo. They are perfect for restaurants, cafes, and boutiques looking to add a touch of elegance and practicality.
There are certain factors to consider when choosing a sign. Take a look at what they are:
- The location of your business plays a significant role in determining the type of sign you need. Consider the visibility from different angles and distances.
- Most cities have specific regulations regarding outdoor signage. It’s essential to understand these rules to ensure your sign is compliant. We can help you navigate these regulations to avoid any legal issues.
- Your sign should reflect your brand’s identity. Choose colors, fonts, and materials that align with your brand image.
- Consider whether you need your sign to be visible at night. Illuminated signs, such as channel letters or backlit signs, can enhance visibility and attract attention even after dark.
Investing in a high-quality outdoor business sign is investing in the future success of your business. Let us help you make a lasting impression. Contact us today to start your journey towards creating the perfect sign for your business.
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