Custom Cabinet Signs: ‘Box Out’ The Competition With Better Brand Messaging
In basketball, we “box out” the competition by positioning ourselves in front of the opposing team to intercept the rebound and score. In business, we cannot block competitors’ signs with our own, but we can still “box out” the competition, intercept impressions and score big sales with eye-catching cabinet signs, AKA box signs.
Read on to review research on the power of custom cabinet signs for business advertising, or call (314)-726-5500 to speak directly with a cabinet sign specialist in St. Louis, MO.
Custom Cabinet Signs: “Box Out” The Competition In St. Louis, MO
Whether you need an indoor or outdoor display, cabinet signs can give you a serious edge over the competition.
For starters, cabinet signs are illuminated, which is likely enough to get your message noticed by itself. After all, experiments by Lasauskaite & Reisinger (2017) found lighted signs of all types consistently produced more impressions, attentional focus, and sales than non-illuminated options. In other words, if you’re the only lighted sign on the block, you’re already well on your way to boxing out the competition.
But cabinet signs aren’t just illuminated; they’re internally illuminated, which means they enjoy some of the longest visibility and legibility distances of any illuminated sign type. As recorded in one study by the Interdisciplinary Journal of Signage and Wayfinding, internally illuminated cabinet signs provide a 40-60% increase in nighttime visibility over externally-illuminated displays (Bullough, 2017).
And though they are not the only sign type that uses internal illumination, cabinet signs offer one of the best blends of text and graphics, seamlessly combining multiple design elements into a cohesive lighted display, which makes your message much more engaging, stimulating multiple areas of the brain for deeper encoding and faster brand recall.
Cabinet signs are also one of the only illuminated sign options available in St. Louis’ C-1 Neighborhood Business Districts, and they will never get you into any sign compliance issues, as they’re already set to the perfect luminance levels.
Additionally, cabinet signs put the complete color spectrum at your fingertips, which you can leverage to convey brand personality, evoke emotion, and make your sign contrast sharply with the surrounding signscape.
Finally, they’re fully customizable. Choose any size, shape, color, mounting style or lighting tech to create something totally fresh, and take advantage of the eye-catching power of novelty!
Thus, even if your local signscape is lit up with illuminated messages from the competition, your cabinet signs’ eye-catching color, internal brilliance, and one-of-a-kind design will help you win more impressions.
Box Out The Competition: Order Custom Cabinet Signs In St. Louis, MO
To learn more and get a free quote on any custom cabinet sign order, you can:
Bullough, J. (2017). Factors affecting sign visibility, conspicuity, and legibility: Review and annotated bibliography. Interdisciplinary Journal of Signage and Wayfinding, 1(2), 2-25.
Lasauskaite, R., & Reisinger, M. (2017). Optimal luminance of internally illuminated wayfinding signs. Lighting Research & Technology, 49(4), 521-533.Back