Budget-Friendly Fleet Wraps: Impress For Less Using Custom Vehicle Graphics
Fleet wraps are already one of the most cost-effective marketing tools available to St. Louis businesses, according to a Media Asset Value Comparison by 3M, which measured their average cost per mille (CPM) at only $0.48.
Fleet wraps are nearly 15-times more cost-effective than radio ads and nearly 50-times more cost-effective than television commercials!
But you don’t have to pay for full fleet wraps to create impactful vehicle ads. With the right design and placement, you can use budget-friendly vehicle graphics, partial wraps, decals, and magnets to create mobile billboards that are practically indistinguishable from full fleet wraps.
Read on to learn a few ways the Horizon Sign Company team has helped St. Louis businesses find fleet wrap alternatives to impress for less, or call (314)-726-5500 to speak directly with a vehicle marketing specialist near you.
Budget-friendly Fleet Wrap Alternatives: 3 Ways To Impress For Less
1. Use Your Vehicle’s Factory Paint Job As Your Background Color
Full fleet wraps cover the majority of the vehicle, which allows you to use any color for your background. But this creative freedom comes at a cost. If you’re looking to save money, consider using your vehicle’s factory paint job as your background color and canvas, as we did here in a recent project for St. Louis Hills:
As you can see, we used graphic accents and lettering to build off of the white background color and create the appearance of a full fleet wrap with only a fraction of the coverage—and for only a fraction of the cost!
2. Use Your Car Doors Or Side Panels As Dedicated Promotional Space
Full fleet wraps give you the biggest possible ad canvas, but you don’t need to cover your entire vehicle in promotional messaging to make an impact on local audiences. Sometimes less is more, and focusing your messaging on a smaller “sign panel” can actually help draw the eye towards your ad.
For example, check out this project we recently completed for Ride Safe Transit:
This partial wrap transforms the car doors into sign panels that pop off of the rest of the exterior, creating conspicuous contrast and inviting audiences to take a closer look.
3. Transform Plain Panes Into Promotional Space
Window wraps and graphics are two more options for high-impact mobile marketing that cost nowhere near as much as a full fleet wrap. Window wraps use small perforations to allow one-way viewing, so you don’t have to compromise your visibility on the road to gain visibility for your business, and they are very easy for other drivers to spot, because they are placed at the ideal viewing height.
Check out how we transformed plain window panes into promotional space for the Life Bridge Partnership organization:
Explore More Options: Book A Fleet Wrap Consultation In St. Louis, MO
To dig deeper into our catalog, receive personalized recommendations, and get a free quote on any order, you can get in touch with our fleet wrap experts by:
- Calling (314)-726-5500
- Emailing contact@horizonsignco.com
- Filling out our quick-and-easy online contact form