Bring Your Brand Image To Life With Sign Fabricators In St. Louis, MO

Signs are your silent salespeople, capable of communicating your brand image, character, and quality at a glance. If you’re looking to liven up your brand image, our sign fabricators can help.

Read on to learn more about the branding power of business signs, or call (314) 726-5500 to start a free consultation with our sign fabricators in St. Louis, MO.

Business Signs Are The Basis Of Your Brand Image In St. Louis, MO

“Practical wisdom from the sign industry holds that a sign is to a business what a handshake is to a sales call,” writes Taylor et al. (2005) in On-Premise Signs as Storefront Marketing Devices and Systems, an influential study published by the U.S. Small Business Administration. “In other words, it’s a first impression and instant disclosure of personality.”

The branding power of business signs is borne out by several studies:

• The FedEx Office survey found that over two-thirds (68%) of consumers “believe a store’s signage is reflective of the quality of its product or services,” and over half (52%) of consumers are “less willing to enter a store with poorly-made signs.”So you might be serving up the finest cuisine St. Louis has to offer; your products might be the best ever built; and your customer service may be second to none—but if your business signs are broken down, worn-out, or simply subpar, so too is your brand image in the eyes of St. Louis locals.
• A seminal report by the Sign Research Foundation, which surveyed more than 100,000 US consumers as part of the American Shopper Study, found that 85.7% of respondents “strongly agree” that signs “can convey the personality or character of the business.” The report also found that 41.5% of shoppers regularly used signage as the basis for “quality assumptions” about a brand.
• A 2010 study by the Interdisciplinary Journal of Signage and Wayfinding revealed that business signs serve as “inferential cues and basis for thin-slice judgements about the business they represent,” with 79% of survey respondents agreeing with the statement, “I can often infer the quality of a business from its signage.”

Bring Your Brand Image To Life With Sign Fabricators In St. Louis, MO

Horizon Sign Company has helped numerous businesses build signage that represents the true character and quality of their brand, and we can help you do the same.

No matter what sign type you need, no matter your design vision, our sign fabrication specialists are up to the task. We provide full support for every step of your sign project, assisting with everything from initial creative ideation to final installation, while you run the show from a single point of contact. Alternatively, you can simply submit your artwork and sign specs, then we’ll take care of the rest while you focus on building your business.

 Our sign fabricators will help you create bold and striking designs on any sign medium.

Check out our online sign gallery to see real results from our sign fabricators in St. Louis, MO, or call (314) 726-5500 to start a free consultation today.

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