Take Your Targeted Marketing ‘On The Road’ With Custom Truck Wraps
Today’s post spotlights the cost-effectiveness of “mobile billboards,” then shares 4 tips to enhance targeted marketing outcomes with custom truck wraps in St. Louis, MO.
Read on or call (314)-726-5500 to speak directly with a custom truck wrap specialist in St. Louis, MO.
Unlock The Power Of Custom Truck Wrap Advertising In St. Louis, MO
If you’re looking to improve the reach and returns of your marketing, consider taking your branding and promotional materials off the storefront and on the road with custom truck wraps.
Custom truck wraps are sometimes referred to as mobile billboards because of their substantial ad space and visual impact, the extent of which has been borne out by several studies, such as:
- A survey by the Journal of Scientific & Engineering Research, which estimated that the average custom truck wrap generated “over 100 thousand viewers per month” when driving outside of metropolitan areas (p. 1430).
- An investment analysis by ARD Ventures, which concluded that custom truck wraps reached an estimated 30,000-70,000 viewers daily during city driving stints.
- A report by the American Trucking Association, which found that 29% of all custom truck wrap impressions influenced buyer decisions.
- An analysis of fleet wrap effectiveness by 3M manufacturers, which found that 64% of respondents noticed vehicle graphics, and determined that the average truck wrap costs only $0.15 per 1000 impressions.
If you’re ready to transform every parking spot, cross-town commute, and highway traffic jam into a powerful marketing opportunity, get in touch with our custom truck wrap specialists today.
4 Ways To Enhance Targeted Marketing Outcomes With Custom Truck Wraps
In addition to being cost-effective attention-grabbers, custom truck wraps can also be one of your most powerful tools for targeted marketing.
“Fleet graphics offer a great deal of targeting flexibility,” writes 3M in a recent wrap and graphics report. “Fleet vehicles allow you to select routes and messages to target specific demographic groups.”
For example, you might consider any of the following 4 targeted marketing options with your new custom truck wraps:
- Drive your new custom truck wraps past the UMSL campus to target students and budding professionals.
- Drive your new custom truck wraps past St. Louis senior centers to target aging Baby Boomers.
- Drive your new custom truck wraps through the Clayton Business District to advertise B2B services to emerging companies.
- Park your newly wrapped truck at a local sporting event to target athletes and sports fans.
Free Quote On Custom Truck Wraps In St. Louis, MO
Horizon Sign Company is a leading provider of custom truck wraps and graphics for businesses and private buyers throughout the St. Louis area, including the communities of Kirkwood, Maplewood, Webster Groves, and Rock Hill. In fact, if you’ve spent any time on St. Louis’ roadways recently, there’s a good chance you’ve seen some of our custom truck wraps in action!
Call (314)-726-5500 or fill out the short contact form on the Horizon Sign Company website to book your consultation and get a free quote on any custom truck wrap order.
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