4 Unsung Benefits Of Custom Window Graphics Film In St. Louis, MO

Custom window graphic films are one of the most cost-effective tools in your advertising arsenal, instantly transforming plain window panes into engaging on-premise billboards. Plenty of research bears out their ability to attract shoppers and boost brand image.

For example, a seminal 2012 study by the Journal of Retailing and Consumer Services found that custom window graphic films “play important roles in influencing shoppers’ store entry decisions and their perceptions of brand/store image,” with the use of merchandise-focused displays leading to significant increases in sales revenue across multiple experiments (p. 27).

But if that’s not enough of a reason to invest in custom window graphic film displays, consider the following 4 unsung benefits:

1.   Window Graphic Films Can Instantly Boost Brand Authority

Window graphic films boost brand authority in two ways.

First, they are visually impressive, made from high-quality materials and displaying images in vivid colors and crisp, high-DPI resolution. According to the American Shopper study, which surveyed over 100,000 US consumers to gain insights into the way people perceive brands, more than 40% of people regularly look at business signs to get a sense for the quality of the company, so sign quality always counts, and our window graphic films always deliver on that front.

Second, window graphic films are informative, working as silent salespeople for your business by sharing “selling points” and credentials up front, increasing consumer confidence and priming them for positive experiences right before they engage with your staff. For example, check out this window graphic we recently completed for the team at Electric MD:

Not only does it show off their logo, brand name and contact information in crisp detail and vivid, high-contrast color; it also boosts consumer confidence by showing that they are licensed, bonded, and insured, and experienced in residential, commercial, and industrial projects.

2.   Window Graphics Film Can Increase Safety And Security

Window graphics film can stop potential thieves from seeing into (and scoping out) your store, and the adhesive can also hold broken glass together in the event of an attempted break-and-entry, act of vandalism, or accident.

3.   Window Graphics Film Block Instrusive Sunlight

Some window graphic films are specially designed for sun control and can reject more than three-quarters (77%) of incoming solar energy, reducing air-conditioner loads by up to one ton for every 100 square feet of glass and locking in radiant heat to reduce heat costs through winter.

But even regular opaque window graphic films can block out the sun, so you can keep your customers comfortable in the shade, prevent product/furniture fading due to exposure to UV rays, and help control indoor temperatures on hot summer days.

4.   Opaque Window Graphics Film Adds Privacy

Not all businesses aim to attract window shoppers.

Whether you need to protect company secrets, keep creatives blinkered and focused on the task at hand in meetings, or give your customers some privacy while they eat, opaque window graphics are a quick, cost-effective way to control the view in or out of your place of business.

With the help of our window graphics experts, they install just as fast as blinds or curtains, while giving you limitless branding opportunities blackout films and window blockers can’t match. The high-quality vinyl material is also much easier to clean than fabric blinds or curtains, and it lasts much longer.

For an example of opaque window graphics in action, check out this recent project we completed for the PCB Law Firm.

This window graphic simultaneously protects their clients’ privacy during consultations and creates immersive branded space.

Consult With Window Graphic Film Experts In St. Louis, MO

To explore our selection of window graphic products and finishes, and get a free quote on any order, you can call (314)-726-5500 or fill out our online contact form.

References

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

Oh, H., & Petrie, J. (2012). How do storefront window displays influence entering decisions of clothing stores? Journal of Retailing and Consumer Services, 19(1), 27-35.

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