3 Keys To Outdoor Business Sign Visibility In St. Louis, MO
Today’s post reviews the top-3 keys to outdoor business sign visibility, as ranked by the International Sign Association, then explains how Horizon Sign Company helps you optimize all three.
Read on or call 314-726-5500 to speak directly with an outdoor business sign specialist in St. Louis, MO.
1. Choose The Optimal Outdoor Business Sign Size
When it comes to outdoor business signs, size matters – but bigger isn’t always better.
For example, if your outdoor sign is too big, it might be difficult for passersby to understand the message in the time it take them to drive or walk past it.
Additionally, outside of a small list of exemptions, most outdoor business signs must meet the sign requirements specified in the St. Louis Code of Ordinances. Size requirements depend on sign type – for example:
- Wall and window signs must not exceed the height of the roof line of the building to which they’re attached
- Ground signs shall not exceed 30 feet above grade
- Roof signs must not exceed the roof line by more than 5 feet
- The maximum area per face for any one outdoor business sign shall be 1200 square feet, including the border and trim, but excluding the base of apron, supports, and other structural members
If you need help determining the best outdoor sign size for your target audience (e.g., pedestrian versus highway drivers), get in touch with our experts.
2. Choose The Best Outdoor Business Sign Angle
People see things best when they’re directly in front and facing them. Generally speaking, every move away from front-and-center – every angle of rotation, and every adjustment up, down, or to the side – hampers sign visibility.
In most cases, it’s not possible to place outdoor signs directly in front of our target audiences without impeding traffic and blocking walkways.
But don’t worry, there is plenty you can do to make the most of the sign angles you have to work with. Get in touch with our team to book a site survey and discuss some installation options to help you find the perfect display angle for your new advertising investment.
3. Choose Effective Outdoor Business Sign Lighting
During the day, in full sunlight, sign luminance rarely factors into the visibility equation. But when the sun goes down, the visibility of different types of signs diverges, and the value of illuminated signage shines through. For instance, in one survey by NeonPlus, cited by Retail Customer Experience, 64% of respondents said they were more attracted by stores with illuminated signage.
Some outdoor business signs require spotlights to brighten them, while others can be internally lit or back lit to stand out. Whatever style of lighting you need, Horizon Sign Company has options for your outdoor business signs.
Free Quote On Outdoor Business Signs In St. Louis, MO
Horizon Sign Company is a proud provider of outdoor business sign solutions for companies of all sizes in St. Louis and the surrounding communities, including:
- Brentwood
- Richmond Heights
- Webster Groves
- Rock Hill
- Clayton
- Maplewood
- Kirkwood, and beyond
We also offer remote design services and outdoor business sign delivery for clients located outside of St. Louis.
Call 314-726-5500 or visit the Horizon Sign Company website to book a free consultation and receive a quote on any custom outdoor business sign order.
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