Lighted Sign Tips: Pay Less And Fight Light Pollution In St. Louis, MO
In terms of nighttime visibility, lighted signs are unmatched. But without proper installation, manufacturing, and maintenance, they could create light pollution, exposing your business to excess electricity costs, negative impressions, and sign code fines.
Don’t worry—Horizon Sign Company is here to help. Read on to learn a little more about light pollution and how we can prevent it, or call (314)-726-5500 to speak directly with a lighted sign specialist in St. Louis, MO.
What Is Lighted Sign Pollution?
Broadly speaking, the term “lighted sign pollution” refers to any stray or obtrusive light that shines where it isn’t wanted.
In a study published in the Journal of the Illuminating Engineering Society, lead researcher Philip Garvey defines three types of lighted sign pollution:
- Glare, which is “the sensation produced by luminance within the visual field that is sufficiently greater than the luminance to which the eyes are adapted.” Not only does glare wash out your sign message, but it can also cause discomfort and safety concerns for drivers.
- Light trespass, which is any light that encroaches on neighboring properties in a way that causes “annoyance, loss of privacy, or other nuisance.”
- Sky glow, which is “the added sky brightness caused by the scattering of electric light into the atmosphere, particularly from outdoor lighting in urban areas.”
When left unchecked, light pollution can result in inflated electricity bills, angry neighbors, and sign code violations. It can even sour viewers on your brand.
Of course, not all lighted signs create light pollution. When properly illuminated, installed, and maintained, lighted signs are extremely energy-efficient and easy to control, and their luminance actually enhances local signscapes, adding visual interest and helping drivers locate their destination safely.
To learn more about how to leverage the power of lighted signs without falling afoul of light pollution, get in touch with our team.
Illuminate Your Brand: Get A Free Quote On Custom Lighted Signs
Horizon Sign Company is located in Brentwood and proudly serves businesses throughout the Greater St. Louis Area, including the communities of:
- Rock Hill
- Webster Groves, and beyond
To simplify the ordering process, our one-stop shop carries all of the most popular lighted sign options under one roof, and everything is 100% customizable. Whether you’re looking to add a new lighted sign to your on-premise advertising system, or shine a light on one of your existing signs, we can help!
Best of all, when you work with Horizon Sign Company, you never have to worry about lighted sign pollution. Every sign is manufactured and lit according to local sign code, and we provide full support with installation, site selection, and maintenance.
To book a free consultation and get a quote on your lighted sign project, you can call (314)-726-5500 or fill out our online contact form.Back