Custom Post & Panel Signs: Elevate Your Brand Image In St. Louis, MO
If you’re looking to elevate your brand image, both figuratively and literally, post & panel signs are a fantastic choice.
Read on to learn 4 reasons to invest in post & panel signs in St. Louis, MO, or call (314)-726-5500 to speak directly with a post & panel sign specialist.
4 Reasons To Invest In Post & Panel Signs In St. Louis, MO
1. Post & Panel Signs Increase Sales Revenue In St. Louis, MO
In a seminal study by the Signage Foundation, fittingly titled “The Economic Value of On-Premise Signage,” researchers found that the addition of a single 144-square-foot post & panel sign increased the number of sales transactions by 15.6%.
What’s more, after synthesizing findings from 162 fast-food locations around the country, researchers concluded that post & panel signs had a greater impact on sales than monument signs (9.3% increase), directory signs (2.5%), and 36-square-foot building signs (1.3%), combined.
“When extrapolated into sales figures, research determined that the addition of one sign at every fast-food outlet in Los Angeles would raise revenues by $132-million,” concluded the Signage Foundation research team.
If you want to drive sales, consider adding post & panel signs to your on-premise advertising system.
2. Post & Panel Signs Reduce Costly Wayfinding Fails In St. Louis, MO
In a recent report for the Interdisciplinary Journal of Signage and Wayfinding, researchers Kellaris & Machleit (2016) indicated that nearly two-thirds (60.8%) of US consumers routinely fail to spot businesses they intend to visit due to small, unclear, or inconspicuous signage.
These kinds of wayfinding fails cost St. Louis businesses sales every day. If you suspect this might be happening to you, post & panel signs are a great solution. Not only can they be mounted up-high, where throngs of foot traffic and parked cars cannot block them, but they can also be illuminated to help catch the eye by day or by night.
3. Post & Panel Signs Are Versatile Marketing Tools
Post & panel signs come in all sorts of shapes, sizes, and styles, and each of these options opens up new marketing possibilities. For example, in addition to permanent single and dual-post options, which require more heavy-duty construction and permitting support, we also offer temporary freestanding post & panel signs for all kinds of different applications. These temporary post & panel signs are great for advertising properties for lease, and as temporary signs, they typically do not require permits.
Temporary post & panel signs provide all the promotional power of their permanent counterparts at a fraction of the cost, and with no permit necessary.
4. Post & Panel Signs Can Be Built On Existing Sign Structures
If your new lot comes with an existing sign structure, and it has good bones, our post & panel sign experts can put it to good use, delivering speedy sign results for a fraction of the cost of a new build.
For example, earlier this year, a local furniture restoration company, Moss Restoration, was moving into a new space with a rough-looking pole sign out front. Within 10 days of first calling Horizon Sign Company, we had brand new sign faces installed for them, made from cut vinyl on polycarbonate faces. And thanks to the hard work of our expert installers, we were able to clean up and work with the old pole sign rather than create a completely new structure.
Post & panel signs can be built onto existing sign structures for a fraction of the cost.
Elevate Your Brand: Order Custom Post & Panel Signs In St. Louis, MO
Located in Brentwood, Horizon Sign Company proudly serves businesses, organizations, and private buyers throughout St. Louis and all of the surrounding areas, including the communities of Kirkwood, Richmond Heights, Webster Groves, and beyond.
To start your free post & panel sign consultation and get a free quote on any custom order, you can:
- Call (314)-726-5500 to speak directly with a post & panel sign specialist in St. Louis, MO
- Email contact@horizonsignco.com to request a callback at your convenience
- Submit your post & panel sign design on our website to get started straight away
- Drop by our post & panel sign shop at 748 Hanley Industrial Ct, St. Louis, MO, 63144
References
Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).
Signage Foundation. (2012). The Economic Value of On-Premise Signage. The Signage Foundation, Inc.
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